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      管理文化

          文化管理階段隨著企業文化的興起而到來,但時至今日,由于國內眾多企業家和理論家仍然對企業文化存在認識上的模糊,無法有效利用文化管理對企業發展的積極作用,從而導致眾多企業面臨無法實現持續、健康發展的困境。

       

        換個角度看企業文化
        企業文化,是企業在生存和發展過程中,為解決與外部環境的協調問題和內部的融合問題而形成的一套基本假設。企業文化對企業的終極作用,在于使企業在認識自身、人性和事務演變的客觀規律基礎上,系統思考企業發展過程中面臨的問題,從而實現企業長期存在。

       

        成為百年老店,必然要求企業在長期經營中持續獲得利潤,但不追求短期利潤最大化這種單一指標,而是對企業涉及的各方面做出綜合的思考。適時調整企業文化、思考企業文化就是思考在未來發展中如何實現企業自身的有效循環和代謝,以及與環境的良性互動。通過思考企業文化,持續審視企業所處的環境、擁有的資源、所采用的思維方式和行為方式,在客觀環境發生變化之前,謹慎地選擇并轉換思維方式和行為方式,使企業文化能夠適應不斷變化的環境,實現企業持續發展。

       

        長期存在的企業,必然有與其環境相適應和不斷調整的企業文化,走向消亡邊緣的企業,企業文化一定不適合其所應對的環境,或者無法持續調整。

       

        實現企業與員工的雙向了解
        認識企業文化,有助于企業從人的角度考慮發展問題,也就是以人為本。以人為本,并不是完全把人作為企業經營的核心,更不是把某部分人作為核心,而是在經營實踐中,充分考慮人所起的作用、人與資源和管理方式融合所起的作用。在企業中,戰略是由人來執行的,流程是由人來運作的,生產線是由人來操作的。以何種角度看待人、采用何種管理措施,都會影響人的工作狀態和能力的有效發揮,從而影響未來的結果,最終影響企業經營效果。

       

        分析企業文化,也是使員工逐步認識企業的過程。企業成立以來,不斷探索有效的運營策略和管理模式,并形成具有穩定性的管理范式。在固化的模式影響中所形成的決策,雖未必是最佳決策,但都有其合理原因和必然性,在一定程度上符合企業自身行為方式以及思維方式。但是,這些原因假設或思維方式是企業過去學習的產物,是符合企業過去所處的環境條件,未必適合現在的環境條件。經過一段時期,企業新員工和新管理者將會知道應用模式,卻不了解模式形成的原因,久而久之,就會對決策制定和決策執行的過程存在困惑,最終必將影響行動效果。通過分析企業文化,了解做出這些決策的深層原因,并判斷與當前環境的協調程度,才能夠有效提高決策的科學性和合理性,同時也才能提升執行的效果

      乐8彩

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